A personalized guide to nourishing your good bacteria

Have a gut feeling? You can be right about it. But sometimes with health, answers can be unidentifiable. 

Project
A microbiome report that enables consumers to understand their gut’s bacterial composition and make informed diet decisions.

Company
Thryve

Timeline
2 months

My contributions
Design strategy, User experience, Content management, Visual design


User Journey

Purpose 

Design Principles 

Structure

Iteration 1

Iteration 2

Iteration 3

Iteration 4

Skeleton

Content

Iteration 1

Iteration 2

Last Iteration

Takeaways from initial iterations 

  • it’s easier to educate users about about the microbiome if it’s about them
  • Changing human behavior is more difficult than adapting (i.e. simplifying the report so users didn’t have to bring the report to doctor visits)

Visuals 

Most recent report

Insights

  • We found people to be more engaged in marketing names for bacteria (i.e. Lactobacillus = Tummy tucker).
  • The report wasn’t family-friendly as it was user-friendly. Most consumers bought kits in bulk for their kid(s) and husband so it had to be clear which report they were viewing.
  • We simplified raw data too much that people wrote in yearning to learn more about certain bacteria strains and its role. Instead of having one report giving a rundown of multiple bacteria strains, I could have designed the results so each bacteria was its own report.