Have a gut feeling? You can be right about it. But sometimes with health, answers can be unidentifiable.
A microbiome report that enables consumers to understand their gut’s bacterial composition and make informed diet decisions.
Design strategy, User experience, Content management, Visual design
Takeaways from initial iterations
- it’s easier to educate users about about the microbiome if it’s about them
- Changing human behavior is more difficult than adapting (i.e. simplifying the report so users didn’t have to bring the report to doctor visits)
Most recent report
- We found people to be more engaged in marketing names for bacteria (i.e. Lactobacillus = Tummy tucker).
- The report wasn’t family-friendly as it was user-friendly. Most consumers bought kits in bulk for their kid(s) and husband so it had to be clear which report they were viewing.
- We simplified raw data too much that people wrote in yearning to learn more about certain bacteria strains and its role. Instead of having one report giving a rundown of multiple bacteria strains, I could have designed the results so each bacteria was its own report.