Bringing consumers on a wild ride into the microbiome world.
Thryve is a microbiome company that offers probiotics and a personalize gut health report. Since healthcare isn’t and shouldn’t be a one-size-fits-all approach, I designed a flow to personalize each Thryve experience.
Visual design, Content management, E-commerce experience
I worked with a PM to figure out ways we could personalize the microbiome experience. With our market analysis, we were inspired by an onboarding questionnaire a handful of personalized services have.
I first tested this concept with early consumers to test engagement.
With a high success rate, I worked with our in-house scientist to form questions that ultimately helped us launched our personalized probiotics.
To help engineers build a seamless onboarding flow, I created a rough visual map of the different use cases.
A handful of our consumers had health problems they struggled with, so I adopted iconography to lighten the mood.