In-progress Eliminating the middlemen – Goodbye doctor visits & hello at-home gut health tests
Ombre is a service that offers at-home stool sampling tests, providing a quantified view of a user’s unique microbiome and evidence-based recommendations on food and probiotics.
As the founding designer, I drove the end-to-end design and strategy, crafting an inviting experience for customers with IBS to take control of their gut health. I collaborated with the CEO and CTO and established the company's brand identity and business model—ensuring a delightful out-of-the-box and digital user experience. In addition to growing the product, I helped double the team in one year.
Credits
The launch of the business wouldn’t have happened without Derek Nguyen (PM), Sang Han (backend engineer), and Daniel (frontend engineer).